Scale-up on
CRM Personalization
With the power of AI

Data science

Unlock new customers indicators calculated from the state-of-the-art AI algorithm

Based on your use case, we offer a wide catalog of customer indicators that enable you to address it. These indicators are calculated for each of your customers based on their past behaviors and other exogenous factors to your activity. They originate from the most advanced Data Science techniques of learning and optimization.

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The Moonfish catalog consists of about twenty use cases, enabling you to meet most of your marketing needs. They are 100% adaptable according to your sector and your data. Each of these use cases is based on an AI algorithm that utilizes the best approaches in modern behavioral learning. With more than 10 years of experience in predictive modeling, Moonfish's Data Scientists continuously strive to evolve and expand its technological stack, ensuring you benefit from the most advanced techniques.

Ease of use

Use Moonfish indicators within your teams processes

These new indicators are directly accessible from your tools, allowing you to use them in line with your existing business processes for targeting and personalizing marketing campaigns. Moreover, you will also have access to the Moonfish interface, enabling you to create new indicators in just a few clicks.

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Each use case in the Moonfish catalog takes the form of a new indicator that you can use alongside your other customer indicators and in alignment with your business processes. This allows you to retain control over which indicators to use for customizing your campaigns, ensuring you remain in charge of their application. For example, in the case of churn (or attrition), the outcome of this use case is expressed as a calendar date, meaning that for each customer, you will have a date on which to base your anti-churn plan. This indicator can help you both to schedule when communications are sent to the customer and to show or hide a section of your email template based on the customer.

Ease of integration

Connect Moonfish in a few clicks thanks to its Plug & Play integration

With the wide variety of connectors available, you can easily connect Moonfish to all your tools in just a few clicks and without any IT impact. Once connected, all your Moonfish indicators will be automatically updated with your data.

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Moonfish can integrate at various levels within your information system. For input, Moonfish needs to read your data to fine-tune the algorithms and provide predictions that closely align with your customers. Moonfish is based on a Machine Learning approach, meaning the more data you provide as input, the more accurate the predictions will be. For output, Moonfish exports the results of its algorithms to the tools of your choice, which are generally the tools where you program all your CRM actions.

Optimize customer acquisition

HIGH POTENTIAL PROSPECT

Anticipate the risk of inactivity

CHURN DECISIVE MOMENT

SUBSCRIPTION CHURN

TOP CLIENTS AT RISK

Maximize client attention

PREFERED CHANNEL

SENDING OPTIMAL TIME

Optimize the use of promotion

SENSIBILITÉ À LA PROMOTION

RECOMMANDATION DE PROMOTIONS

Individualise content

RECOMMANDATION D’UPSELL

RECOMMANDATION DE CROSS-SELL

Maximize purchase repetition

BEST 2ND PURCHASE MOMENT

REPLENISHMENT

CROSS-SELL AFFINITY

Reinforce customer knowledge

FUTURE LIFETIME VALUE

APPETENCY UNIVERSE

Reduce commercial pressure

APPETENCY UNIVERSE

INDIVIDUAL PRESSURE COUNTER