Individualize

The contents

PRODUCT RECOMMENDATION

RETAIL

Integrate a product recommendation section into your marketing emails

Context

This test allowed us to measure the performance of a custom section in an email template to highlight a selection of recommended products. Thanks to the Moonfish recommendation algorithm, personalization could be implemented directly in the email editor in a few clicks.

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Objectives

  • Maximize the click rate of the campaign (measurable impact in the short term)
  • Maximize customer retention by offering products adapted to each customer (measurable impact in the long term)

Implementation

+ 10%

additional turnover from the first campaign

Il semblerait que l'adresse mail soit incorrecte...

Data sources

  • Purchase history
  • Reaction to campaigns
  • Socio-demo

Nomber of parameters

540

Set-up duration

6 days

Update frequency

Monthly

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Success Stories

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Qualify
your entire
customer base

according to
your usecase

Optimize customer acquisition

HIGH POTENTIAL PROSPECT

Anticipate the risk of inactivity

CHURN DECISIVE MOMENT

SUBSCRIPTION CHURN

TOP CLIENTS AT RISK

Maximize client attention

PREFERED CHANNEL

SENDING OPTIMAL TIME

Optimize the use of promotion

SENSIBILITÉ À LA PROMOTION

RECOMMANDATION DE PROMOTIONS

Individualise content

RECOMMANDATION D’UPSELL

RECOMMANDATION DE CROSS-SELL

Maximize purchase repetition

BEST 2ND PURCHASE MOMENT

REPLENISHMENT

CROSS-SELL AFFINITY

Reinforce customer knowledge

FUTURE LIFETIME VALUE

APPETENCY UNIVERSE

Reduce commercial pressure

APPETENCY UNIVERSE

INDIVIDUAL PRESSURE COUNTER

Q&A

I have custom tools within my information system, how can I connect them to Moonfish?

We have an exposed and fully customizable API so that we can connect Moonfish to any tool. We also provide our team of Data Engineers to assist you in this setup.

I am in an industry where real-time is crucial, how can I ensure that my metrics stay up-to-date?

From the Moonfish interface, you can control all your metrics and directly set their update frequency.

How is Moonfish not just another tool my teams will have to learn to use?

Moonfish has been designed to seamlessly integrate with your business processes. In this regard, the interface provided is accessible from your existing tools and is not intended to be used on a daily basis. It allows you to control all your metrics and quickly create a new one if needed.

For whom is Moonfish built?

Moonfish enables CRM teams to create indicators that suit their upcoming marketing needs, making them the primary users. However, the interface also provides results to aid in understanding and explaining the algorithms that calculated the indicators. Therefore, Data teams can also access it to analyze the results.

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