Reduce

The pressure

Commercial

UNIVERSE OF APPETITE

RETAIL

Maximize customer engagement by targeting the most attractive customers

Context

The objective of this test was to reduce the commercial pressure of a product promotion campaign while maximizing the revenue generated. A large number of factors make it possible to say whether the customers are likely to buy or re-buy some products, and Moonfish's up-sell affinity algorithm makes it easy to identify these customers using a unique indicator: the Smart Tag for up-sell affinity

Cette étude vous intéresse ?

Renseignez votre adresse mail pour accéder aux résultats :

Objectives

• Maximize the conversion rate of the campaign (measurable impact in the short term)
• Decrease the unsubscribe rate(measurable impact in the short term)

Implementation

+ 22%

additional turnover from the first campaign

Il semblerait que l'adresse mail soit incorrecte...

Data sources

Nomber of parameters

450

Set-up duration

5 days

Update frequency

Monthly

Discover
‍Moonfish
in video

Success Stories

Qualify
your entire
customer base
according to
your usecase

I have custom tools within my information system, how can I connect them to Moonfish?

We have an exposed and fully customizable API so that we can connect Moonfish to any tool. We also provide our team of Data Engineers to assist you in this setup.

I am in an industry where real-time is crucial, how can I ensure that my metrics stay up-to-date?

From the Moonfish interface, you can control all your metrics and directly set their update frequency.

How is Moonfish not just another tool my teams will have to learn to use?

Moonfish has been designed to seamlessly integrate with your business processes. In this regard, the interface provided is accessible from your existing tools and is not intended to be used on a daily basis. It allows you to control all your metrics and quickly create a new one if needed.

For whom is Moonfish built?

Moonfish enables CRM teams to create indicators that suit their upcoming marketing needs, making them the primary users. However, the interface also provides results to aid in understanding and explaining the algorithms that calculated the indicators. Therefore, Data teams can also access it to analyze the results.

Scale-up on CRM personalization with Moonfish